Audi and skiing:
A match made in heaven!

Audi technology and winter sport go together perfectly. Power, endurance, joy in motion and technology are the keys to success: both at Audi and on the ski slopes.

Longstanding title sponsor of the “Audi FIS Ski World Cup” and partner to more than 14 ski associations, Audi has established itself as an unparalleled partner to this winter sport.

Following a great 2018/19 season with over 2,500 participants, the "amateur ski racing series with World Cup feeling" entered its fifth season.

Audi gave everyone the chance to experience the unique atmosphere of professional ski racing at a total of nine destinations. Up close and personal. Real. Challenging – because in this race spectators get to switch the grandstand for the starting blocks.

Former world class skiers like Benni Raich, Patrick Küng, Hans Knauß, Marion Rolland or Kristian Ghedina were on hand to give valuable pointers and analysis to help the competitors ski at the top of their game. A varied and wide-ranging fringe programme, featuring the HEAD ski test or even off-piste fun with the chance to test drive an Audi quattro, rounded off the Audi quattro Ski Cup perfectly.

Audi quattro
Dynamics and sportiness, the utmost in technological precision and safety on the road – that is what Audi quattro® technology stands for. It was considered to be a pioneering performance more than 35 years ago. Today it is synonymous with technological progress. Since the original quattro, the first Audi with four-wheel drive from 1980, this technology has conquered the roads throughout the world in roughly seven million vehicles produced. Today quattro® technology is available in more than 180 models. Audi is thus considered to be the most successful premium manufacturer of vehicles with permanent four-wheel-drive technology." More information
Audi e-tron
A new era is charged
Electric has gone Audi. Electric has gone quattro. A technology that has thrilled many of us for 38 years is becoming a cornerstone of the future of electric mobility. Audi has entered a new era with Audi e-tron, the first fully electric series vehicle. Find out more about the unique quattro drive that powers the Audi e-tron and the outstanding driving experience it provides. More information
HEAD is a leading global manufacturer of brand-name sports equipment for winter and summer sports. The company develops and produces skis, snowboards, ski goggles, bindings, helmets, tennis and squash racquets and clothing. In addition, HEAD is the global market leader with its tennis ball brand PENN and is also responsible for the brands Tyrolia (ski bindings) and Mares (diving equipment). In alpine skiing, HEAD is among the most successful and popular brand, represented by athletes such as Aksel Lund Svindal, Lindsey Vonn, Kjetil Jansrud, Lara Gut, Matthias Mayer, Alexis Pinturault, Anna Veith, Beat Feuz and many others. HEAD regularly sets the bar with the newest technology and innovative materials. More information
The Scandinavian Fashion House J.Lindeberg was founded in Stockholm 1996 with the vision to build an international brand for modern and aware consumers. The company bridges fashion and function, offering outstanding products for a modern active lifestyle. The collections consist of menswear and womenswear offering fashion, tailoring, active, golf and skiwear. The fashion collections are presented at the international fashion weeks in e.g. New York, Beijing, London and Stockholm – the sportswear collections are worn by some of the world’s best athletes. Today distribution covers more than 35 countries, and there are close to 90 J.Lindeberg stores and 35 shop-in-shops in e.g. Stockholm, Copenhagen, Oslo, Munich, New York, Miami, Tokyo, Hong Kong, Beijing, and Shanghai. J.Lindeberg is sold in over 900 stores, including the leading high-end department and specialty stores around the world. The company is headquartered in Stockholm, Sweden. More information