Audi and skiing:
A match made in heaven!
As a decades-long sponsor of national ski teams from across the world and the title sponsor for the “Audi FIS Ski World Cup”, Audi has established itself as an important and dependable partner for winter sports.
With the Audi quattro Ski Cup, Audi is making the unique atmosphere of professional ski racing something anyone can experience in four Alpine countries. Up close and personal. Real. Challenging. At the latest Audi winter event, spectators get to switch the grandstand for the starting blocks and trade in their winter hats for a ski helmet.
Following the highly successful season 2017/18, when a total of almost 3,000 skiers and snowboarders participated in ten qualifiers, the "amateur ski racing series with World Cup feeling" is now entering its fourth season.