Audi and skiing:
A match made in heaven!
Audi technology and winter sport go together perfectly. Power, endurance, joy in motion and technology are the keys to success: both at Audi and on the ski slopes.
Longstanding title sponsor of the “Audi FIS Ski World Cup” and partner to more than 14 ski associations, Audi has established itself as an unparalleled partner to this winter sport.
Following a great 2018/19 season with over 2,500 participants, the "amateur ski racing series with World Cup feeling" entered its fifth season.
Audi gave everyone the chance to experience the unique atmosphere of professional ski racing at a total of nine destinations. Up close and personal. Real. Challenging – because in this race spectators get to switch the grandstand for the starting blocks.
Former world class skiers like Benni Raich, Patrick Küng, Hans Knauß, Marion Rolland or Kristian Ghedina were on hand to give valuable pointers and analysis to help the competitors ski at the top of their game. A varied and wide-ranging fringe programme, featuring the HEAD ski test or even off-piste fun with the chance to test drive an Audi quattro, rounded off the Audi quattro Ski Cup perfectly.